Old rule: You can't cover something in which you are personally involved.
New rule: Tell your readers how you are involved and how that's shaped your reporting.
Old rule: You must present all sides of a story, being fair to each.
New rule: Report the truth and debunk the lies.
Old rule: There must be a wall between advertising and editorial.
New rule: Sell ads into ad space and report news in editorial space. And make sure to show the reader the difference.
Amen. I've been advocating all of these changes for some time. Honestly, they just seem like common sense to me.
Anyway, I highly recommend that everyone read the whole article.